Car manufacturers offer subscriptions
Industries that are not initially associated with subscription business models are also developing in the direction of subscription.
More and more car manufacturers are experimenting with monthly fixed contributions for their models. With the Porsche USA Passport program, customers can drive a different Porsche model every day for as little as $2,000 per month – the Cayenne on Mondays and the 911 Cabriolet at the weekend.
Sixt is also involved with various flat rates. With BOOK by Cadillac, the user applies for a membership for luxury vehicles, Mercedes-Benz starts the pilot project Mercedes me Flexperience and Volvo offers the all-round carefree subscription Care by Volvo in Germany.
Car subscription model – the step into the future
A survey by the Nuremberg market research company Puls shows that car subscription models could have a future: https://www.puls-marktforschung.de/medien/pressemitteilungen/abo-statt-eigentum-die-netflix-generation-honoriert-die-flexibilitaet- from-car-subscriptions.html .
For the Netflix generation in particular, owning a car is no longer so important. The willingness to subscribe to a car is all the greater.