Acquiring New Customers For the Subscription Business – this Is How It Works

Companies rely on the subscription business – called subscription business. Find out what tips you can use to attract customers to your subscription business.

Start-up scene 02/21/2022 • 3 min. Reading Time • Display

The Potential of the Subscription Business

Young companies in particular, such as startups, are increasingly recognizing the great potential of a subscription business, also known as a subscription business . Because the associated recurring income provides the basis for achieving business goals and moving the company forward. But that only works if customers’ subscriptions are managed correctly.

Get into the subscription business? With Subscription Billing by, this works very quickly and easily.

3 Tips for the Subscription Business

1. Customers Like Trial Versions

Trials for subscriptions help customers to make an informed purchasing decision. Because if they have the opportunity to try out products or services before they have to decide on a recurring subscription, then they are more likely to actually take out a subscription.

2. Coupons Attract Customers

Offering a coupon is a popular way to attract new prospects or motivate existing customers to make further purchases. Coupons are also a good way to reward subscribers for their loyalty. This appreciation has a positive impact on business. Because customers are more willing to extend a subscription if they associate it with a good buying feeling.

Subscription management made easy.

3. Customers Prefer to Choose Between Several Payment Methods

Customers from Germany prefer the direct debit procedure. But there are other payment methods, such as credit cards, Paypal or similar, which are preferred by the younger generation. Customers from abroad also tend to prefer payments by credit card or smartphone app. Companies should take this into account when implementing different payment methods for their subscription business.

Offer several payment methods and bill automatically? This is possible with Subscription Billing by!

More customers means more work. Data collection, billing and posting to the right account are just a few of the factors that come with a subscription business. But with Subscription Billing by , customer subscriptions can be managed flexibly. In addition, startups have full control over the design of their offerings.

Bring everything under one roof :

  • Manage customer data
  • Recognize payment dues
  • Review incoming contributions
  • make a tariff change
  • Offer add-ons offers the all-in-one solution for company billing processes. In this way, they always have an overview and can easily manage their subscription business. If companies are looking for even more individuality, then Subscription Billing Enterprise provides the solution. Whether your own invoice formats or testable monthly statements – everything is just a request away.

Prefer to test? No problem: try out the test environment as long as you want – without cost commitments, but with the full range of services.



Looking for customized subscription management?

More about Subscription Billing in the Cloud

Subscriptions made easy!

If you want to use subscription billing for your company, for example, then you will optimize your processes with our Cloud Product. We at are the right contact for all questions and information about billing. Convince yourself now.